Mylotvir — Creative direction for a locally sourced soap brand
I have provided creative direction for various brand identity projects, including Mylotvir, a craft soap brand by Sуehremet V. My work included supervision, idea generation, feedback on brand elements, and ensuring coherent storytelling and a connection with the targeted customer.
ROLE
PROBLEM
A brand story is: Mylotvir is a natural soap for those who choose organic products and value authenticity.
RESULTS
80% of users describe the brand as intended attributes (natural, locally produced)
Naming is the key!
Two words are captured in the name: a soap and an art piece. In the original language, the name can be read as "dear to the heart artwork" and "soapcraft"; it precisely captures the attention to detail with which the handmade product is made.
Establishing an emotional connection with colour!
Colour helps brands elicit the necessary emotion, thanks to unconscious associations with perceptual memories. Soft palette with cool undertones was chosen to signal a cosy atmosphere and the freshness of a gentle
An understandable brand identity is your base for new product development and expansion!
When customers clearly understand who you are and what you stand for, it becomes easier to introduce new products that feel natural, consistent, and trustworthy. The task of creating a brand identity also involves tailoring the communication of product lines to ensure clarity, value, and coherence, so the offering feels authentic to the brand.
