"Hi, I am Yuliya, a collaborative and solution-oriented User experience designer and legal professional with +3 years of business management within a premium retail chain. I have strong expertise (6 years) in visual communication and enjoy giving structure to complexity.”
Yuliya is a resilient innovation facilitator who applies her strong capacities for strategic and visual thinking to solve complex open-ended problems in cross-functional teams and ensures timely project delivery.
Yuliya continuously improves her skills as an experince designer, creating her own toolkits and utilising both quantitative and qualitative methods, and confidently translates strategic insights into clear, practical solutions, securing alignment between business objectives and user expectations.
Yuliya has a unique profile, holding both an MSc in Design and a Master of Laws, which enables her to approach problems with both a creative/hands-on and analytical/systems mindset.
"My approach is centred on human connection and collaboration. Identifying opportunities, aligning vision and common ground to confidently make steps to the future of project — that's my key to success. Whenever I’m researching the context, prototyping the products in 2d or 3d, or presenting the pitch deck, all is designed with people in mind.
I’ve worked across consumer electronics, fashion product development, and creative brand marketing. I care deeply about storytelling, coherence of user experience across the product lines and touchpoints, and maintaining integrity in the delivered solutions.
I stay creative and translate my curiosity for the world in practising extreme sports (bouldering, skiing and surfing) and capturing emotions in vibrant artworks."